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From Seduction and Fatal Strategies by Jean Baudrillard:
"Seduction rests solely on the fragility of appearances; it does not belong to the order of nature, but to that of artifice; above all it supposes the beauty and perfection of an artifact. The object is always the fetish, the sham, the lure. If you've ever lost your direction at the dash of a word or a look then you know what this perdition means, how you are delivered over to the total illusion of the signs, to the immediate influence of appearances, to go beyond falsehood, into the absolute abyss of artificiality. One single sign can cause a deadly distraction in the blink of an eye. What else can we find collectively or individually today, after the fissure of the referential universes, than fiction, the ironic strategy of appearances?"
"Seduction rests solely on the fragility of appearances; it does not belong to the order of nature, but to that of artifice; above all it supposes the beauty and perfection of an artifact. The object is always the fetish, the sham, the lure. If you've ever lost your direction at the dash of a word or a look then you know what this perdition means, how you are delivered over to the total illusion of the signs, to the immediate influence of appearances, to go beyond falsehood, into the absolute abyss of artificiality. One single sign can cause a deadly distraction in the blink of an eye. What else can we find collectively or individually today, after the fissure of the referential universes, than fiction, the ironic strategy of appearances?"